Webpage Content Pre-Writing Questions:
ƒ
What is the goal of your page or post?
ƒ
Who is your audience? What persona is this page targeting?
ƒ
Based on the topic you’re writing about, what are the 3 main benefits you want to
present?
ƒ
What are the main keywords and phrases to include for SEO?
Page Headline / Title
(Should be, clear and catchy, include primary keyword/phrase if possible) Try Questions and use numbers if that works for the topic.
First paragraph –
What is the ONE thing you want the
reader to fully grasp after they’ve read your copy? This
ONE thing should be presented in the first couple
sentences followed by a summarization of the benefits
on the rest of the page. This paragraph should also
include the payoff (linked to the call-to-action).
Bolded Sub-Headline (Benefit #1)
(Summarize the number 1 main benefit discussed in the
following paragraph, and include keyword/phrase if
possible)
[Content block] back up the main benefit with supporting points.
ƒ Try using bullets or numbered lists to
ƒ Highlight some features or
ƒadditional points.
Bolded Sub-Headline (Benefit #2) (Summarize the second main benefit
discussed in the following paragraph, and include keyword/phrase if possible)
[Content block] back up the main benefit with supporting point.
1. May use a numbered list
2. To highlight information
3. In an easy-to read, step-by-step format.
Bolded Sub-Headline (Benefit #3) ( Summarize the third main benefit
discussed in the following paragraph, and include keyword/phrase if possible)
[Content block] back up the main benefit with supporting point.
Bolded, Linked Call-to-Action Line (provide clear direction as to where the reader should go
next)
Image that adds visual context
(add alt tag with keywords,
ex: alt=”website content image”)
Post-Writing Checklist:
…
Is the page content 250 to 500 words?
…
Is the headline clear and catchy?
…
Is this piece of content relevant to your target audience/persona?
Does it address at least
one of their problems and provoke them to take the next step (call-to-action)?
…
Have you used short sentences and paragraphs and broken up paragraphs with sub headlines?
…
Have you stated your main point in the first couple sentences?
…
Are you using a lot of industry jargon? (answer should be “no” here in most cases)
…
Is the content conversational?
Are you addressing the reader as “you”?
…
Is it interesting?
…
Is the piece free of typos and grammatical errors? (hint: have someone else read it)
…
Is there a clear call to action?
No comments:
Post a Comment