Writing S.M.A.R.T. Goals
Developing sound goals is critical to managing your own and your employees’ performance. Each year
you will ask your employees to set goals for the upcoming year/evaluation period. When you ask your employees
to write their goals, teach them to create S.M.A.R.T. goals that support your own goals for the same period.
A S.M.A.R.T. goal is defined as one that is specific, measurable, achievable, results-focused, and timebound.
Below is a definition of each of the S.M.A.R.T. goal criteria.
Specific: Goals should be simplistically written and clearly define what you are going to do.
Specific is the What, Why, and How of the S.M.A.R.T. model.
Measurable: Goals should be measurable so that you have tangible evidence that you have accomplished the
goal. Usually, the entire goal statement is a measure for the project, but there are usually several
short-term or smaller measurements built into the goal.
Achievable: Goals should be achievable; they should stretch you slightly so you feel challenged, but defined
well enough so that you can achieve them. You must possess the appropriate knowledge, skills,
and abilities needed to achieve the goal.
You can meet most any goal when you plan your steps wisely and establish a timeframe that allows
you to carry out those steps. As you carry out the steps, you can achieve goals that may have
seemed impossible when you started. On the other hand, if a goal is impossible to achieve, you
may not even try to accomplish it. Achievable goals motivate. Impossible goals demotivate.
Results-focused: Goals should measure outcomes, not activities.
Time-bound: Goals should be linked to a timeframe that creates a practical sense of urgency, or results in tension
between the current reality and the vision of the goal. Without such tension, the goal is unlikely to
produce a relevant outcome.
The concept of writing S.M.A.R.T. goals is very important for accomplishing individual goals.
The following questionnaire will assist you in creating S.M.A.R.T. goals.
Begin by writing your goal as clearly and
concisely as possible.
Then answer the related questions. Conclude by revising your goal, in the space allotted.
Should you have any questions or require assistance, please contact your coach.
S.M.A.R.T. Goal Questionnaire
Goal:
1. Specific. What will the goal accomplish?
How and why will it be accomplished?
2. Measurable. How will you measure whether or not the goal has been reached (list at least two
indicators)?
3. Achievable. Is it possible?
Have others done it successfully?
Do you have the necessary knowledge,
skills, abilities, and resources to accomplish the goal?
Will meeting the goal challenge you without
defeating you?
4. Results-focused. What is the reason, purpose, or benefit of accomplishing the goal?
What is the
result (not activities leading up to the result) of the goal?
5. Time-bound. What is the established completion date and does that completion date create a practical
sense of urgency?
Revised Goal:
Tuesday, February 9, 2016
Page Content
Webpage Content Pre-Writing Questions:
What is the goal of your page or post?
Who is your audience? What persona is this page targeting?
Based on the topic you’re writing about, what are the 3 main benefits you want to present?
What are the main keywords and phrases to include for SEO?
Page Headline / Title
(Should be, clear and catchy, include primary keyword/phrase if possible) Try Questions and use numbers if that works for the topic.
First paragraph –
What is the ONE thing you want the reader to fully grasp after they’ve read your copy? This ONE thing should be presented in the first couple sentences followed by a summarization of the benefits on the rest of the page. This paragraph should also include the payoff (linked to the call-to-action).
Bolded Sub-Headline (Benefit #1)
(Summarize the number 1 main benefit discussed in the following paragraph, and include keyword/phrase if possible)
[Content block] back up the main benefit with supporting points. Try using bullets or numbered lists to Highlight some features or additional points.
Bolded Sub-Headline (Benefit #2) (Summarize the second main benefit discussed in the following paragraph, and include keyword/phrase if possible)
[Content block] back up the main benefit with supporting point.
1. May use a numbered list
2. To highlight information
3. In an easy-to read, step-by-step format.
Bolded Sub-Headline (Benefit #3) ( Summarize the third main benefit discussed in the following paragraph, and include keyword/phrase if possible)
[Content block] back up the main benefit with supporting point.
Bolded, Linked Call-to-Action Line (provide clear direction as to where the reader should go next)
Image that adds visual context (add alt tag with keywords, ex: alt=”website content image”)
Post-Writing Checklist:
Is the page content 250 to 500 words?
Is the headline clear and catchy?
Is this piece of content relevant to your target audience/persona?
Does it address at least one of their problems and provoke them to take the next step (call-to-action)?
Have you used short sentences and paragraphs and broken up paragraphs with sub headlines?
Have you stated your main point in the first couple sentences?
Are you using a lot of industry jargon? (answer should be “no” here in most cases)
Is the content conversational?
Are you addressing the reader as “you”?
Is it interesting?
Is the piece free of typos and grammatical errors? (hint: have someone else read it)
Is there a clear call to action?
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